Vilas County Lakes & Rivers Association
Protecting our natural waters for the benefit of all
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Our Vision and Mission

We firmly believe that the natural beauty and vitality of our lakes and rivers are closely linked to healthy environments and vibrant economies. That’s what drives our vision of a future where these natural resources are protected and cherished for the high quality of life they provide.
Vilas County Lakes and Rivers Association was formed 30 years ago with the mission to sustainably preserve, protect, and enhance our lakes and rivers for the benefit of all. We accomplish our mission by working with partner and supporting member families and lake organizations to foster informed and engaged communities committed to the welfare of our lake and river heritage.

Our approach


VCLRA works with our partners and supporting member families and lake organizations to advocate for sensible, science-informed policy to protect our natural waters and shorelands. We engage in DNR and town hearings, develop position letters to policy makers, have a presence in key committee meetings and events, and sponsor or co-sponsor scientific research studies that support sound policy.


VCLRA exhibits at local fairs/fests, holds workshop events, distributes two print newsletters annually, maintains a year-round website presence, and offers a speaker's bureau service. Our Blue Heron Stewardship Award raises awareness and showcases excellence in lake-friendly waterfront development. We also developed a shoreland class  for middle schools and award a high school scholarship annually.


We assist in the formation of lake associations and districts — the first line of defense for protecting our natural waters — and provide them with support, including training and access to lake and river monitoring equipment. We also develop programs for shoreland and waterways conservation, and sponsor or co-sponsor worthy projects and scientific research studies that support these efforts.

We can't accomplish this work without you

VCLRA is a 501c3 non-profit lake conservation and education organization. All of our work is funded by generous donations, public grants and support from our member families and lake organizations. Get involved and be part of a dynamic community working to preserve our beautiful lake and river heritage. Together, we can make a difference.


Support our Mission through Membership

Be part of a passionate community committed to keeping our natural waters clean and beautiful. Join or renew your membership today!


Six-County Lakes & Rivers Conference

Theme: wakeboats and lake capacity issues

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