Our Vision and Mission

Vilas County is a special place shaped by water — with over 1300 lakes and 70 rivers and one of the richest concentrations of freshwater on the planet. Whether you’re here to live, work or play, it's likely you were drawn to Vilas by our amazing lakes and rivers. They inspire us, connect us, and fuel our local economy.

When our waters thrive, our communities thrive — supporting recreation, small businesses, and tourism that brings close to half a billion dollars into Vilas County each year. That’s why it's vital we all work together to protect our precious lake and river heritage. It’s what drives our vision of a future where these waters remain protected and cherished, ensuring their beauty and vitality endure.

Since our founding years ago, Vilas County Lakes and Rivers Association has worked to sustainably preserve, protect, and enhance the waters that make Vilas County extraordinary. Together with our supporting and member families, businesses, and lake organizations, we advocate for effective protections, build grassroots awareness and involvement, and support conservation initiatives that keep our lakes and rivers thriving.

At the heart of our mission is building a community committed to protecting our amazing waters. When we come together to care for our waters, we're also protecting the future of Vilas County, and ensuring these lakes and rivers continue to inspire and sustain generations to come.