At VCLRA, we’re passionate about our lakes and rivers — it’s in our nature.

In fact, nature has blessed Vilas County with over 1300 lakes and 70 rivers and streams, more than any other county in Wisconsin, and one of the highest concentrations of inland fresh water in the world. Whether you live, work, or play in Vilas County, chances are you’re drawn here by its amazing lakes and rivers.

Our beautiful waters both inspire and connect us — and they drive Vilas County’s economy!

Area of open water + wetlands
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Local economic impact
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Our Vilas lakes and economy are strongly linked!

In fact, our natural waters are the backbone of a tourist economy that contributes $363 million of economic impact to Vilas County each year. Wisconsin’s 15,000 lakes also are central to the state’s tourism worth $24 billion of economic impact annually.
Our lives and livelihoods are intimately tied to our lakes and related ecosystems. When our natural waters thrive, our communities thrive.
For 30 years, Vilas County Lakes & Rivers Association (VCLRA) has been working with families, businesses, and lake organizations to sustainably preserve, protect, and enhance our natural waters.
Let’s work together to ensure that our beautiful lakes and rivers benefit generations to come.