At VCLRA we’re passionate about our lakes and rivers. It’s in our nature!

In fact, nature has blessed Wisconsin’s Vilas County with one of the world’s highest concentrations of inland fresh water. Our landscape truly is shaped by the abundance of amazing lakes and rivers. It’s why people are drawn here to live, work, or play!

Join Us in Protecting What Makes Vilas County Special

Let’s all work together to protect our lakes and rivers and help preserve the beauty, health, and vitality of this extraordinary place for generations to come.

Vilas County stats

lakes
0
rivers
0
of area open water + wetlands
0 %
of tax revenues from lake property
0 %
annual economic impact (2023)
$ 0 B
The beauty and recreational value of our lakes and rivers drive our economy. Only Sauk (Dells) and Door Counties have higher per capita tourist impacts than Vilas.

Our Approach

Ways we protect Vilas County’s natural waters upon which our environment and economy depends.

Advocacy

VCLRA works with our partners and supporting member families, businesses and lake organizations to advocate for sensible, science-informed policy to protect our natural waters and shorelands. We engage in DNR and town hearings, develop position letters to policy makers, have a presence in key committee meetings and events, and sponsor or co-sponsor scientific research studies that support sound policy.

Education

VCLRA exhibits at local fairs/fests, holds workshop events, distributes two print newsletters annually, maintains a year-round website presence, and offers a speaker's bureau service. Our Blue Heron Stewardship Award raises awareness and showcases excellence in lake-friendly waterfront development. We also developed a shoreland class  for middle schools and award high school scholarships annually.

Conservation

We assist in the formation of lake associations and districts — the first line of defense for protecting our natural waters — and provide them with support, including training and access to lake and river monitoring equipment. We also develop programs for shoreland and waterways conservation, and sponsor or co-sponsor worthy projects and scientific research studies that support these efforts.

When we protect our waters we protect our future

Our lives and livelihoods are intimately tied to our lakes and related ecosystems.  We may be drawn to Vilas for the natural wonder of our waters, but we stay because of the powerful connection they create—linking people, nature, and community.  Their benefits are central to the environment and economy — from farming and forestry to leisure and tourism. When our natural waters thrive, so can Vilas communities. Conversely, not protecting our natural waters could have potentially devastating consequences for the future.

For years, Vilas County Lakes & Rivers Association (VCLRA) has been working with families, businesses, and lake organizations to sustainably preserve, protect, and enhance our natural waters. Let's work together to ensure that our beautiful lakes and rivers benefit generations to come.