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NBCW businesses in the news
Fly Shop Leader Champions Clean Water Stewardship
Early NBCW partner Bill Sherer of “We Tie It” Fly Shop leads by example—choosing environmentally safe gear, recycling materials, protecting shorelines, and preventing invasive species.. His message is simple: protecting clean water requires awareness, responsible choices, and working together.
Local Students and Business Team Up for Clean Water
SOAR Charter High School students teamed up with Wildwood Outdoor Adventures and VCLRA to clean a stretch of the Wisconsin River, collecting about 200 pounds of trash while enjoying a hands‑on conservation project supported by a local NBCW business partner.
Paddling for Clean Water
SOAR Charter High School students joined the VCLRA for a 4.3‑mile cleanup of the Wisconsin River, collecting trash and enjoying a calm spring day. Supported by Wildwood Outdoor Adventures through the Northwoods Businesses for Clean Water initiative, the event highlighted how local youth and businesses can work together to protect our waters.